Local Edge or Talking Phone Book or Yellow Pages

One of the top questions that I get from local business owners is in reference to the Local Phone Book Directory on whether or not to advertise in it. To be completely honest I haven’t used a phone book to find a business in many many years, pretty much since the creation of Google. So do many of my friends and family, the use of a paper phone book is pretty much obsolete with print publications not to far behind. Technology has pushed most primitive forms of communication out of the way with less and less people using snail mail and using much more email.
As times change so should businesses, but in order to develop a great brand you need to keep up with times as do the consumers you so seek. As a resident of WNY I am presented with the ever not-so popular Yellow Pages; err I mean The Talking Phone Book; I mean Local Edge, heck with it I will just use Google.com
How can you trust something if you use multiple names? When weighing your options on an already limited online budget (that is increasing rapidly) you have to be careful on where you spend your marketing dollars to make sure you reach the right audience you are seeking. Notice in a phone book that there is hardly any web development companies or web design companies in the phone book for these reasons. We just don’t use them, personally I use them as a call list to target local businesses that are in desperate need of an overhaul to their marketing plans. Using good SEO techniques you should be able to achieve high rankings without even breaking a sweat, giving you a chance at the business you are missing out on because you spent your budget on Yellow Pages.
For the businesses that still lack an online presence using a yellow page directory seems to be the only logical solution for your marketing plan aside from mailers and flyers or other print publications maybe even a tv or radio commercial. You could be listed within Google and be found by potential customers without a website.
email us to find out how.